Via Knight Center for Journalism in the Americas:
“There is a lot of content fighting for attention in today’s media ecosystem. That’s why it’s special when someone decides to land on your page, flip open your publication or view your program.
But how do you find out who those people are and figure out how to keep them coming back? How do you attract even more people so that your news organization’s reporting can reach more people in a more engaged way?
The next Big Online Course (BOC) from the Knight Center for Journalism in the Americas will help you answer those questions.
Register today for “Knowing your audience: strategies for increasing the reach and engagement of your journalism,” and join instructor Amanda Zamora, chief audience officer for The Texas Tribune, for this four-week course that runs from July 15 to Aug. 11, 2019.”